Prof. Ayala Arad

Ayala Arad joined the Coller School of Management at Tel Aviv University in 2013, after two years of post-doctoral studies at the University of California, Berkeley. She received her BSc in Mathematics and Economics, MA in Economics and PhD in Economics all at Tel Aviv University.

Arad’s research interest concerns bounded rationality in individual decision-making processes and strategic interactions. This involves experimental studies of the psychological aspects of decision making with the goal of identifying systematic deviations from the classic choice models and using the findings to inspire novel models of behavior. Her research is interdisciplinary in nature and contributes to the Economics, Management and Psychology literature. She is particularly interested in studying how people form beliefs and make decisions in situations of uncertainty and in strategic interactions - when the outcome depends on other people’s choices as well. One of her current projects investigates strategic reasoning in the context of cyber security.

Upon joining the Coller School of Management, Dr. Arad received the prestigious Alon Fellowship for new young researchers. She also received the Rothschild Fellowship for post-doctoral studies and a number of prizes for excellence during her graduate studies, such as the Wolf Foundation Scholarship for outstanding PhD students and the Akirov Fellowship for outstanding MA students.


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