Shachar Reichman is an assistant professor at Tel Aviv University School of Management and research affiliate at the MIT Sloan School of Management. His research focuses on two related topics: (1) how the vast quantities of data that are generated in online environments and, specifically, data created by “crowds”, such as posts on social media platforms and data from search engine logs, can be utilized to improve consumers’ experiences and businesses’ performances; and (2) exploiting the structure of networks of networks (or complex networks) to support the decisions of consumers and managers.
His prior research has been published in Journal of Marketing Research, Operations Research, MISQ, and Proceedings of ICIS. He received his Ph.D. from Tel Aviv University School of Management and was a post-doctoral associate at MIT Sloan School. He holds B.Sc. and M.Sc. degrees in industrial engineering from Ben-Gurion University.