Guiding and Incentivizing Cyber-Security Behavior

 Dr. Eran Toch 

In this proposal, we suggest to conduct theoretical and empirical research with two objectives in mind: first, to propose and evaluate a theory that explains users’ decision-making given negative and positive incentives; second, to test how can we influence users’ decision-making processes by designing gamification-based incentive systems. By the end of the study, we plan to offer a toolkit for optimal design of incentive systems for cyber-security that enhance the user involvement in the interaction in enterprise security systems.

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Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
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